2027 still seems distant, but Italians have already begun selecting their upcoming destinations to plan the trip of a lifetime. Those who have already booked have mainly chosen the major European capitals, while searches reveal a desire for longer journeys, with Asia taking the lead. This is disclosed by the new report from eDreams ODIGEO, which launched its “A Year in Travel 2026.” The study analyzes, among other things, the search and booking data of Italian customers, based on flight bookings made through the company’s brands.
What emerges? The great European capitals remain among Italians’ favorite destinations, but when it comes to dreaming of the next trip, the gaze extends even further, toward Asia. Here are the most popular destinations among Italians for 2027.
The Most Booked Destinations by Italians for 2027
For trips in the coming year, Italians appear to be focusing predominantly on European cities. The top choice for the year ahead is Paris, which takes first place among destinations for which Italians have already booked a flight, followed by Madrid and London. In the top 10 list of most awaited destinations, Barcelona, Amsterdam, Budapest and Valencia also appear, painting a picture of how capitals and continental cities continue to play a central role in travel plans.
There are, however, more distant targets, such as New York, and vacations with a more exotic flavor, like Sharm el-Sheikh. Rome completes the ranking, and in this lineup the Capital is the sole Italian destination. Here is the top 10 of flight bookings for 2027:
- Paris;
- Madrid;
- London;
- Barcelona;
- Sharm el-Sheikh;
- Amsterdam;
- New York;
- Budapest;
- Rome;
- Valencia.
The Most Searched Destinations by Italians for 2027
If bookings favor Europe, the searches tell a broader desire to explore among Italian travelers. Tokyo, in fact, tops the list of destinations most searched by Italians for 2027, ahead of Bangkok and New York. The Asia region moreover holds a prominent place in travelers’ imaginations: 4 destinations in 10 in the ranking are Asian.
Here are the ten destinations that intrigue travelers the most and for which online searches are rising the most:
- Tokyo;
- Bangkok;
- New York;
- Paris;
- London;
- Malé;
- Amsterdam;
- Miami;
- Sharm el-Sheikh;
- Phuket.
Rome Wins Over Foreign Travellers, Cagliari on the Rise
And if we look at 2026, which destinations were the favorites of Italians? For flights, Barcelona was the most booked, followed by Tirana and Paris. Catania is the first Italian city in the ranking, at fourth position. Among destinations that registered the greatest growth stands out Turin, with a 59% increase in air bookings compared to the previous year, ahead of Naples (+57%).
As for hotels, Italians predominantly chose Rome, which is ahead of Milan and Barcelona. The capital remains highly loved by international travelers: it is in fact the top destination for international hotel bookings in 2027. In 2026, however, the Italian destination that recorded the most significant growth in hotel bookings from abroad was Cagliari, with the Porto Sa Ruxi area, rising by 78%.
