What destinations should we keep an eye on in 2027? Revealing this is Expedia, which published the list of the ten fastest-growing travel destinations, identified through real data from flight and accommodation searches on the platform. A selection spanning several continents, from natural landscapes to seaside locales, cultural cities, and places still less present in traditional tourist itineraries.
The ranking is part of Unpack ’27: The Trends in Travel, the Expedia Group annual report dedicated to destinations and experiences that will influence travel in the coming year.
The 10 Destinations for 2027 According to Expedia
Expedia’s ranking tells of a way of traveling that is increasingly oriented toward discovering places different from the most-traveled destinations, across nature, culture and new experiences.
Here are the ten destinations to note for 2027:
- South Lake Tahoe, California, United States (+195%): perched on the shores of Lake Tahoe and framed by the Sierra Nevada mountains, it is an ideal destination for nature lovers, hiking and outdoor sports;
- Hyogo, Japan (+95%): a region that blends Japanese traditions, natural landscapes, and historic towns. Among the places to explore, Himeji stands out, famed for its imposing castle;
- Punta del Este, Uruguay (+65%): a seaside destination on the Atlantic coast, it is known for its beaches, sunsets and cosmopolitan atmosphere, with restaurants, art galleries and opportunities to discover Uruguayan culture;
- Sedona, Arizona, United States (+55%): captivates with its spectacular red rocks, canyons and scenic trails;
- Busan, South Korea (+50%): a city that blends beaches, temples, traditional neighborhoods and contemporary architecture;
- Holbox, Mexico (+45%): an island off the Yucatán Peninsula, appreciated for its beaches, turquoise waters and relaxed vibe;
- Perugia, Italy (+35%): the sole Italian representative on the list, highlighting the charm of Umbria. The city has also earned Expedia’s Smart Travel Health Check recognition, dedicated to destinations attentive to responsible tourism management;
- The Tweed, New South Wales, Australia (+35%): a region in eastern Australia that alternates beaches, verdant hinterland and volcanic uplands;
- Niagara-on-the-Lake, Canada (+35%): a town in Ontario characterized by historic buildings and vineyards;
- Chichester, United Kingdom (+30%): in West Sussex, preserves an interesting historic center with a medieval cathedral and provides easy access to the English countryside and the southern coast.
The Travel Trends According to Expedia for 2027
Beyond the emerging destinations, the Unpack ’27: The Trends in Travel report identifies several new habits set to influence next year’s vacations.
Among these there is Un-Adulting, i.e., the desire to rediscover the carefree spirit of childhood through playful experiences, immersive attractions and nostalgic activities. According to Expedia, 57% of travelers are likely to book such a trip in 2027.
The Trip Snacking trend is also strengthening, the tendency to take short, frequent getaways, even for just one night, to attend a show, celebrate a special occasion or simply break from the routine. Hotels.com notes an increase of nearly 10% in searches for one-night stays.
Another trend is gothic-style escapes, featuring historic hotels, castles and evocative architecture: 56% of those surveyed say they have booked a property precisely for its atmosphere or aesthetics.
Set-Jetting continues to grow as well, i.e., the choice to travel to places seen in films and TV series. Finally, Vrbo highlights interest in vacations organized around a personal passion (68% of those surveyed say they are likely to undertake a trip dedicated to a hobby in 2027) and growing interest in inland destinations.
